APA Style

KOTLER, Philip, ARMSTRONG, Gary, SAUNDERS, John, WONG, Veronica. (1996). Principles of Marketing (The European Edition). LONDON: Prentice Hall.

Chicago Style

KOTLER, Philip, ARMSTRONG, Gary, SAUNDERS, John, WONG, Veronica. Principles of Marketing. The European Edition LONDON: Prentice Hall, 1996. Teks Book.

MLA Style

KOTLER, Philip, ARMSTRONG, Gary, SAUNDERS, John, WONG, Veronica. Principles of Marketing. The European Edition LONDON: Prentice Hall, 1996. Teks Book.

Turabian Style

KOTLER, Philip, ARMSTRONG, Gary, SAUNDERS, John, WONG, Veronica. Principles of Marketing. The European Edition LONDON: Prentice Hall, 1996. Teks Book.