APA Style

PETER, J. Paul, OLSON, Jerry C.. (1987). Consumer Behavior and Marketing Strategy (5th ed.). BOSTON: Irwin/McGraw-Hill.

Chicago Style

PETER, J. Paul, OLSON, Jerry C.. Consumer Behavior and Marketing Strategy. 5th ed. BOSTON: Irwin/McGraw-Hill, 1987. Teks Book.

MLA Style

PETER, J. Paul, OLSON, Jerry C.. Consumer Behavior and Marketing Strategy. 5th ed. BOSTON: Irwin/McGraw-Hill, 1987. Teks Book.

Turabian Style

PETER, J. Paul, OLSON, Jerry C.. Consumer Behavior and Marketing Strategy. 5th ed. BOSTON: Irwin/McGraw-Hill, 1987. Teks Book.