APA Style

LAMB, Charles W., Jr., CRAVENS, David W.. (1983). Strategic Marketing Management Cases (4th ed.). ILLINOIS: rwin.

Chicago Style

LAMB, Charles W., Jr., CRAVENS, David W.. Strategic Marketing Management Cases. 4th ed. ILLINOIS: rwin, 1983. Teks Book.

MLA Style

LAMB, Charles W., Jr., CRAVENS, David W.. Strategic Marketing Management Cases. 4th ed. ILLINOIS: rwin, 1983. Teks Book.

Turabian Style

LAMB, Charles W., Jr., CRAVENS, David W.. Strategic Marketing Management Cases. 4th ed. ILLINOIS: rwin, 1983. Teks Book.