APA Style

KERIN, Roger A., PETERSON, Robert A.. (1978). Strategic Marketing Problems: Cases and Comments (7th ed.). NEW JERSEY: Prentice Hall.

Chicago Style

KERIN, Roger A., PETERSON, Robert A.. Strategic Marketing Problems: Cases and Comments. 7th ed. NEW JERSEY: Prentice Hall, 1978. Teks Book.

MLA Style

KERIN, Roger A., PETERSON, Robert A.. Strategic Marketing Problems: Cases and Comments. 7th ed. NEW JERSEY: Prentice Hall, 1978. Teks Book.

Turabian Style

KERIN, Roger A., PETERSON, Robert A.. Strategic Marketing Problems: Cases and Comments. 7th ed. NEW JERSEY: Prentice Hall, 1978. Teks Book.