APA Style

KERIN, Roger A., PETERSON, Robert A.. (1990). Strategic Marketing Problems: Cases and Comments (5th ed.). BOSTON: Allyn and Bacon.

Chicago Style

KERIN, Roger A., PETERSON, Robert A.. Strategic Marketing Problems: Cases and Comments. 5th ed. BOSTON: Allyn and Bacon, 1990. Teks Book.

MLA Style

KERIN, Roger A., PETERSON, Robert A.. Strategic Marketing Problems: Cases and Comments. 5th ed. BOSTON: Allyn and Bacon, 1990. Teks Book.

Turabian Style

KERIN, Roger A., PETERSON, Robert A.. Strategic Marketing Problems: Cases and Comments. 5th ed. BOSTON: Allyn and Bacon, 1990. Teks Book.