APA Style

LANCASTER, Geoff, MASSINGHAM, Lester. (1999). Essentials of Marketing: Text and Cases (3rd ed.). LONDON: McGraw-Hill.

Chicago Style

LANCASTER, Geoff, MASSINGHAM, Lester. Essentials of Marketing: Text and Cases. 3rd ed. LONDON: McGraw-Hill, 1999. Teks Book.

MLA Style

LANCASTER, Geoff, MASSINGHAM, Lester. Essentials of Marketing: Text and Cases. 3rd ed. LONDON: McGraw-Hill, 1999. Teks Book.

Turabian Style

LANCASTER, Geoff, MASSINGHAM, Lester. Essentials of Marketing: Text and Cases. 3rd ed. LONDON: McGraw-Hill, 1999. Teks Book.