APA Style

JOBBER, David. (1998). Principles and Practice of Marketing (2nd ed.). LONDON: McGraw-Hill.

Chicago Style

JOBBER, David. Principles and Practice of Marketing. 2nd ed. LONDON: McGraw-Hill, 1998. Teks Book.

MLA Style

JOBBER, David. Principles and Practice of Marketing. 2nd ed. LONDON: McGraw-Hill, 1998. Teks Book.

Turabian Style

JOBBER, David. Principles and Practice of Marketing. 2nd ed. LONDON: McGraw-Hill, 1998. Teks Book.