APA Style

PALMER, Adrian. (1998). Principles of Services Marketing (2nd ed.). LONDON: McGraw-Hill Publishing Company.

Chicago Style

PALMER, Adrian. Principles of Services Marketing. 2nd ed. LONDON: McGraw-Hill Publishing Company, 1998. Teks Book.

MLA Style

PALMER, Adrian. Principles of Services Marketing. 2nd ed. LONDON: McGraw-Hill Publishing Company, 1998. Teks Book.

Turabian Style

PALMER, Adrian. Principles of Services Marketing. 2nd ed. LONDON: McGraw-Hill Publishing Company, 1998. Teks Book.