<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>32</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="13001">
  <titleInfo>
   <title>Marketing 4.0 bergerak dari tradisional ke digital</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>KARTAJAYA, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>SETIAWAN, Iwan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020621173</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_4.0_bergerak_dari_tradisional_ke_digital.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="9719">
  <titleInfo>
   <title>Marketing For Hospitality and Tourism</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Bowen, John T.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Makens, James C.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780132453134</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">USA</placeTerm>
    <publisher>Pearson Education Ltd.</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_For_Hospitality_and_Tourism.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8361">
  <titleInfo>
   <title>Marketing An Introduction</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>ARMSTRONG, Gary</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0135545935</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">UNITED STATES OF AMERICA</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1987</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="4687">
  <titleInfo>
   <title>Manajemen pemasaran,jilid 2</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>KELLER, Kevin</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796838184</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>PT Indeks</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>KOTLER.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6287">
  <titleInfo>
   <title>Kotler On Marketing</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780684860473</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">United Kingdom</placeTerm>
    <publisher>Free Press (A division of Simon &amp; Schuster, Inc)</publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
  <slims:image>Kotler_On_Marketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6288">
  <titleInfo>
   <title>According To Kotler</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0814472958</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">UNITED STATES OF AMERICA</placeTerm>
    <publisher>AMACOM</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>According_to_Kotler.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1381">
  <titleInfo>
   <title>Principles of Marketing</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>ARMSTRONG, Gary</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>SAUNDERS, John</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>WONG, Veronica</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0273684566</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">LONDON</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
  <slims:image>principles_of_marketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5254">
  <titleInfo>
   <title>Kotler - Kartajaya on Marketing</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>KARTAJAYA, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>Marketeers</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
  <slims:image>kotler_kartajaya.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5208">
  <titleInfo>
   <title>Marketing management</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130497150</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">USA</placeTerm>
    <publisher>Pearson Education Ltd.</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5082">
  <titleInfo>
   <title>Manajemen pemasaran, 1</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KOTLER, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796833093</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>PT Prenhallindo</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
