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Introduction to Mass Communication

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…

Edition
Ed. VIII
ISBN/ISSN
978-0-07-750798-5
Collation
xxiii ; 402 Hal. ; 22X28
Series Title
-
Call Number
302.2/Bar i

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